Brand recognition

A quick thought for you today. I was just on Google+ and Tumblr and I realized that nobody really gets on those sites. And I wish they did. Boy I wish they did. Because they are such cool sites. And there are a lot of people on Twitter, sure. But everybody is on Facebook. Facebook is like the Wal-Mart of social networking. There isn't a soul that doesn't go eventually.

And it got me thinking because I personally love all those other sites more than Facebook. Nothin' against Facebook I just really, really like what all those other ones offer. More.

It's so mind boggling to think of how a following--or at least the appearance of a following--changes, depending upon the vantage point that a particular arena places you at any given time.

As an example, I bring up Dave Matthews Band to all my friends. Maybe one of them likes them at least just a little bit. In that arena it'd be easy to get discouraged because it's tough to find a solid base within my circle of people that can just talk DMB all day long. And it could lead me to think that I'm all by myself in the sense of DMB. But then I go to a concert where all us loners get together and all of a sudden I see from a different angle how many people call themselves fans.

All I'm saying is: Are you trying to gain a following? Have you been at it for awhile? Do you feel after all your efforts that you still only run into maybe one new fan or follower a week? Maybe? Well. Don't worry. If you can manage it, don't worry. Because chances are that if not today or tomorrow, someday soon you'll look up and you'll be checking out those one-by-ones in a different setting. A different venue. A different arena. And they'll all be together. And you'll see the magnitude of the impact you really had. And I get the feeling that, picturing it the way it will be someday *now*, you'll be able to get up today and get that one more fan or follower that counts you as someone that had a great impact on him/her. Stay in the race. Stay in the fight. After all, it IS life long.